Privacy policy
Last updated: 16 September 2026
At Aldren & Rowe, we take the privacy and security of our customers seriously.
This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our website, place an order, contact Customer Care, subscribe to marketing communications or otherwise interact with Aldren & Rowe.
Aldren & Rowe is operated by DJ EXPERTS GROUP LLC, a Florida Limited Liability Company.
For the purposes of applicable data protection law, DJ EXPERTS GROUP LLC is responsible for determining how and why personal information collected through Aldren & Rowe is used.
Who We Are
Brand: Aldren & Rowe
Legal entity: DJ EXPERTS GROUP LLC
Florida Document Number: L26000049991
Principal business address:
DJ EXPERTS GROUP LLC
9380 SW 72nd St
Suite B 214
Miami, FL 33173
United States
Customer Care: support@aldrenrowe.com
Customer service hours: Monday to Friday, 09:00–17:00
Response target: within 24 hours
Personal Information We Collect
Depending on how you interact with our store, we may collect information such as:
- your name;
- billing and delivery address;
- email address;
- telephone number;
- order and transaction information;
- products purchased or viewed;
- payment status and limited payment-related information;
- device and browser information;
- IP address;
- website activity;
- shopping cart activity;
- marketing preferences;
- communications with our Customer Care team;
- return, refund, exchange and delivery records;
- fraud-prevention and security information.
We only seek to collect information reasonably necessary to operate our store, fulfil orders, provide customer support, comply with legal obligations and improve our services.
Payment Information
Payments are processed through Shopify and the payment methods made available at checkout.
Depending on availability and customer eligibility, these may include cards, digital wallets and other payment services.
Payment card information is processed securely by the relevant payment processor. Aldren & Rowe does not ordinarily receive or store the complete payment card number or security code used during checkout.
We may receive transaction-related information such as:
- payment status;
- payment method type;
- transaction reference;
- partial or masked payment information;
- refund information;
- fraud-screening results.
This information may be retained where reasonably necessary for accounting, fraud prevention, customer support, refunds, chargeback responses and legal compliance.
How We Use Personal Information
We may use personal information to:
Process and fulfil orders
This includes confirming orders, allocating products, packing, shipping, tracking delivery and handling returns or refunds.
Provide customer service
We use contact, order and communication information to answer questions, resolve delivery issues and manage returns, exchanges and complaints.
Process payments and refunds
Information may be used to confirm payment, detect payment problems, process refunds and maintain transaction records.
Prevent fraud and abuse
We may use order, payment, device and transaction information to help detect fraudulent transactions, unauthorised activity, return abuse or other misuse.
Comply with legal obligations
We may process information to comply with accounting, tax, consumer protection, payment, fraud-prevention and regulatory obligations.
Improve our store and services
We may analyse how customers interact with our website to improve usability, product presentation and customer experience.
Send marketing communications
Where permitted by law, and where any required consent has been obtained, we may send promotional emails or other marketing messages.
You may unsubscribe from marketing communications at any time.
Legal Bases for Processing
Where UK data protection law applies, we rely on one or more lawful bases depending on the activity.
These may include:
Contract
Processing necessary to accept, fulfil and manage your order.
Legal obligation
Processing required to comply with applicable laws and regulations.
Legitimate interests
For purposes such as fraud prevention, store security, customer service, improving our business and protecting our legal rights, provided those interests do not override your rights.
Consent
Where consent is required, including certain marketing, advertising or cookie-related activities.
You may withdraw consent where processing relies on consent.
Withdrawal does not affect processing that was lawfully carried out before consent was withdrawn.
Shopify
Our online store is hosted by Shopify.
Shopify provides the ecommerce infrastructure used to operate our store, checkout and related services.
As part of providing these services, Shopify may process personal information relating to customers, store visitors and transactions.
Shopify may also use cookies and similar technologies as part of the operation, security, analytics and personalisation of Shopify-powered stores.
We recommend reviewing Shopify's own consumer privacy information to understand how Shopify processes information in connection with its services.
The Shopify admin also provides customer privacy settings, including regional cookie consent controls and privacy features. Shopify states that cookie consent settings can be configured specifically for UK and EEA visitors.
Service Providers
We may share personal information with companies that help us operate Aldren & Rowe.
These may include providers involved in:
order fulfilment; warehousing; shipping and delivery; payment processing; fraud prevention; customer support; email communications; analytics; advertising; website hosting; accounting; professional services.
We provide service providers only with information reasonably necessary for them to perform the relevant services.
Some providers may act as processors on our behalf, while others may act as independent controllers for specific purposes.
Fulfilment and Delivery Partners
Aldren & Rowe works with fulfilment and logistics partners that may be located in different countries.
To fulfil an order, we may share information including:
customer name, delivery address, telephone number where required, order details and delivery instructions.
This information is used to prepare and deliver the customer's order.
We do not provide fulfilment partners with more personal information than reasonably necessary to complete fulfilment and delivery.
International Data Transfers
DJ EXPERTS GROUP LLC is based in the United States and some of our service providers or fulfilment partners may operate outside the United Kingdom.
As a result, personal information may be processed in countries other than the country where you live.
Where UK data protection law requires safeguards for an international transfer, we take reasonable steps to use an appropriate legal mechanism.
Depending on the transfer, this may include recognised contractual safeguards or another transfer mechanism permitted under applicable law.
The ICO recognises mechanisms including the UK International Data Transfer Agreement (IDTA) and the UK Addendum to EU Standard Contractual Clauses for qualifying restricted transfers.
Cookies and Similar Technologies
Our website may use cookies, pixels and similar technologies.
These technologies may be used for purposes such as:
operating essential website functionality; maintaining a shopping cart; remembering preferences; checkout security; measuring website performance; analytics; advertising and marketing.
Where required by applicable law, non-essential cookies or similar technologies will not be used until the required consent has been obtained.
Customers may be able to manage their cookie preferences using the consent controls displayed on the website.
For UK visitors, Shopify provides regional cookie consent functionality through its customer privacy settings.
Marketing Communications
If you choose to subscribe to marketing communications, we may use your email address or other contact information to send updates about:
products; promotions; stock clearances; new collections; offers; other Aldren & Rowe news.
You can unsubscribe at any time by using the unsubscribe option included in a marketing message or by contacting us.
Unsubscribing from marketing does not stop transactional communications relating to an order, refund, delivery or customer support request.
Advertising and Analytics
We may use advertising and analytics services to understand how visitors interact with our store and to measure marketing performance.
Depending on your location and consent choices, these technologies may process information such as:
device information; browser information; website interactions; approximate location derived from IP address; product views; shopping activity.
Where consent is required, advertising or analytics technologies subject to that consent should only operate after the appropriate consent has been obtained.
Fraud Prevention and Chargeback Management
We may process and retain relevant information where reasonably necessary to detect fraud, investigate disputed transactions and respond to payment disputes or chargebacks.
This information may include:
order details; payment status; customer communications; IP or device information; delivery address; fulfilment records; tracking number; tracking history; carrier confirmation; proof of delivery; return information; refund records.
Where a transaction is disputed, relevant evidence may be provided to payment processors, banks, card networks, Shopify or other organisations involved in handling the dispute.
This processing is carried out to protect customers, protect our business and establish, exercise or defend legal claims.
How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Different categories of information may be retained for different periods.
For example, order and transaction records may generally be retained for up to seven years where reasonably necessary for accounting, tax, legal, fraud-prevention or dispute-resolution purposes.
Customer service communications may be retained where necessary to document how an order, complaint, return or payment issue was handled.
Information that is no longer reasonably necessary will be deleted, anonymised or otherwise handled in accordance with applicable requirements.
Security
We use reasonable organisational and technical measures designed to protect personal information from unauthorised access, disclosure, alteration or loss.
Our store uses Shopify's ecommerce infrastructure and secure checkout services.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Customers should also take reasonable precautions to protect their own accounts, devices and email credentials.
Your UK Data Protection Rights
Where UK data protection law applies, you may have rights including:
the right to access personal information we hold about you; the right to correct inaccurate information; the right to request deletion in certain circumstances; the right to restrict processing in certain circumstances; the right to object to certain processing; the right to data portability where applicable; and the right to withdraw consent where processing is based on consent.
The ICO states that organisations must clearly explain purposes of processing, retention periods and who information is shared with as part of their transparency obligations.
To exercise a privacy right, contact:
We may need to verify your identity before completing certain requests.
Complaints
If you have a concern about the way we process your personal information, please contact us first so that we can investigate.
Email:
UK customers may also have the right to raise a complaint with the Information Commissioner's Office (ICO).
Children
Aldren & Rowe is a general retail store and is not intended specifically for children.
We do not knowingly seek to collect personal information from children for purposes that would require parental consent under applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us.
Third-Party Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of websites operated independently from Aldren & Rowe.
We encourage customers to review the privacy policies of third-party services before providing personal information to them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal requirements.
The latest version will be published on our website together with the updated revision date.
Contact Us About Privacy
Aldren & Rowe
Operated by DJ EXPERTS GROUP LLC
9380 SW 72nd St
Suite B 214
Miami, FL 33173
United States
Email:
Customer Care:
Monday to Friday, 09:00–17:00
Response target:
within 24 hours